|
Adify Rocks MIXX With Party in Jay Z's House After the MIXX Conference and MIXX Awards, Adify hosted a party at Jay Z's 40/40 club which is a seriously cool place and rocked. Not just a bar, not just a club, the place has several theme rooms that are like large living rooms. One features a vertical chess board. Another is all about billiards. Another, called the ESPN room is, well, all about ESPN and sports. And another is for serious cigar smoker. It's one of the best venues I've seen for a party like this.  And can we talk about pillows and couches? The place is full of them; enough to furnish twenty house. Bottle service was afloat in one of the rooms. Avid pool sharks took over the pool tables. Tunes were spun and food was passed. Dear ad:tech exhibitors/sponsors: have one of your parties here.  I ran into Deep Focus VP of Publicity Christian Berges, Millward Brown VP of Strategic Services Doron Wesly, MoVoxx CEO Chief Mobilizer Alec Andronikov and the lovely gigya Advertising Sales Manager Jacqueline Gerber. For all the juicy, visual goodness, see the party photo album here. MIXX Conference Happens, Nissan Wins MIXX Best of Show On Monday and Tuesday during Advertising Week, the IAB held its MIXX Conference and Awards. All the usual suspects where there are the Crown Plaza in mid-town Manhattan for the event. Adify, Laredo Group, Star Media, Microsoft, VideoEgg, ValueClick and many others. Of particular note was VideoEgg's Sarah Rubin who dressed herself in a yellow chicken costume for the ntire two days of the show. Cuteness. (And yes, VideoEgg advertises on Adrants)  In one panel Heroes creator Tim Kring talked about how the web played (and still plays) a big role in the show bit only for promotional purposes but as an integral part of the show's plotline as well as a platform for new and separate plot lines. Kring acknowledges the internet has drastically changed how traditional television is consumed, how viewership ratings have been negatively affected and how new audience have found the show and are viewing without turning on the television set - which challenges Nielsen to no end. Join AdGabber, A Social Network For the Ad Industry Join AdGabber and stop bothering your friends with your obsessive compulsive advertising disorder. On AdGabber, you can gab about industry issues, upload and share your favorite ads, peruse member profiles for your industry friends and those you want to friend, join or create a topic-specific group, keep up to date on industry events, read member's blog posts, find a job, post a job, post your portfolio and, yes, even see pictures of this idiot. 'Watch This Video - And Learn from It': RA3 RMX Gives Cult Beat a Fresh Spin "Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, a track from the original Red Alert game. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood. But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game. Written by Angela Natividad Comments (0) File: Celebrity, Commercials, Games, Good, Online, Promotions, Trends and Culture, Video Sep-24-08  NY Times Mistakes Jeremy Piven for Alec Baldwin In the realm of contextual fuckery, it's not always the advertisers that screw up. Sometimes it's the "legit" content providers themselves. Case in point: on Monday morning, Culture Grrl woke up to find her copy of The New York Times wrapped in some kind of ad jacket for NBC-TV's new season. Pay-As-You-Go Service Compared to Grocery Store Grabber Game European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber." In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.) Written by Angela Natividad Comments (0) File: Brands, Campaigns, Commercials, Good, Mobile/Wireless, Television Sep-23-08 'Wario Land: Shake It!' Sends Tremors Through YouTube My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!. The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision. Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging. To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video. Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta - T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc. - Wieden and Starbucks break up. - Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in. - Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging." Written by Angela Natividad Comments (1) File: Brands, Campaigns, Cause, Commercials, Good, Mobile/Wireless, Online, Political, Social, Television Sep-23-08 Subscribe/Unsubscribe Information | Find A Job
 
|
