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Hey, Weird: A Beer Ad Without T, A or Words Like 'Duuuude' "Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view. Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue. By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human. 'They Like Pets, Right? Why Not Get Them a Drug-Sniffing Dog?' Patsy, a little potato-faced woman, doesn't know how to talk to her kids about drugs. But she knows that she should, so she finds ways to unearth drug use in ways they won't expect: ambushing them in the shower, patting them down mid-embrace, and stripping labels off the family's prescription pills. (Don't ask. I was clueless about the logic of that.) In the end, well-meaning Patsy only alienates her kids and bamboozles her husband into accidentally taking female hormone pills. (No labels on the drug bottles, remember?) The moral of this story? "Don't be a Patsy." Written by Angela Natividad Comments (0) File: Campaigns, Cause, Commercials, Online, Television Oct- 2-08  Reach Job Seekers While They Work The Job Wink network reaches thousands of active marketers and adverting professionals every day as they read news on Adrants, and other advertising and marketing websites. Unlike traditional job boards, Job Wink gives you access to coveted employed professionals. Chevy Plays Taxi Cab Confessions With College Students In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own. Palin Obama'd, Dunkin' Dumbed, Gigya Scores, YouTube Does Post Roll - Obama Girl does Sarah Palin. - I miss Dunkin' Donuts' trippy ads and definitely don't like the new, slow, plodding Uphill Battle Hill Holiday has just launched. - Strawberry Frog's Brazil office has picked up the Quaker Oats account in Mexico. - Content sharing company Gigya has scored Series C funding of $11 million bringing their total VC sore up to $23.5 million. - If the Sex Pistol's Johnny Rotten can end up in a commercial, any celebrity can. Not sure this is necessarily a good thing though. - YouTube is getting into the post-roll video advertising thing. Not All Booth Babes Are Curvaceous When it come to conference booth babes, usually the rule is the more curvaceous the better. For Brunner Digital, the flatter the booth babe, the better. Highlighting and app they created for a client that allows a PDA to exchange information with a laptop for the purposes of real time interaction, the agency created 2D booth babes and booth dudes for its booth at the Interact 08 conference. At the conference, visitors were able to mashup the company's logo on their PDAs, see what other people were doing with the logo and then print the finished work out on a t-shirt. Of course, Brunner Digital's Ernie Mosteller wanted to make it perfectly clear his agency does not think booth babes are two dimensional people. There's a Flickr album of all the 2D goodness here. Pandora Scores TB Bankborth A Boatload of New Accounts Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank. In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all. Book Helps Brands Avoid 'Social Media' From Destroying Reputation New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand. With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception. If Fiesta Means Love, then What's a Tesla Roadster? I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta. "Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash. Written by Angela Natividad Comments (0) File: Brands, Campaigns, Celebrity, Commercials, Events, Guerilla, Online, Trends and Culture, Video Oct- 2-08 Nobody Likes an Iron Fist; Rule Instead with Iron Thumbs "But how...?" you ask. By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer! Don't Be Fooled, It's a 'Super-Tasting Bird.' Visit the Chocolate Steam Dream Machine to make your own Cadbury chocolate bar. If the parrot -- yes, there's a parrot -- likes what you made, he might send you the candy bar you created. If you live in the UK, that is. Cute. I actually feel like having chocolate now, but not because the idea of a free almond/apple/banana bar is particularly appetizing. It's that rich purple packaging. Something about it just primes me for a Cadbury cream-filled wonder. VIFF Turns Camera Eye to Film Festival Audience "I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF). They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail. o The Overanalyzer They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.) Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production. Written by Angela Natividad Comments (0) File: Brands, Campaigns, Commercials, Events, Games, Good, Online, Promotions, Television Oct- 1-08 St. Pauli Girl Creates Dilemma With St. Pauli Girl Vote For the first time in its 31 year history, St. Pauli Girl is letting the public choose its new St. Pauli Girl and in doing so has created a dilemma of epic proportion. How does one choose the hottest of the hot when the hottest are, well, already the hottest? Teaming with Maxim, St. Pauli Girl has anointed four finalists and is asking the public to make the final determination as to which of the four will become the new St. Pauli Girl. Levi's Wants Men to Unleash Their Beast In what appears to be a last ditch effort to make itself a relevant brand and something even the most fashion-unconscious would ever consider buying, Levis has resorted to grade school humor with Unbutton Your Beast. And, yes, they do mean the trouser snake. Created by EVP and LAIKA/house, a collection of trouser puppets offer up nastiness you can send to your friends. It's not Dick in a Box which at least had the decency to leave something to the imagination. Nope, Unbutton Your beast is very blatantly all about what's behind the zipper and how much it wants to come out and play. Subscribe/Unsubscribe Information | Find A Job
 
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