5 breakthrough social network conversations

December 1, 2008 issue Forward this newsletter  |   Subscribe  |   View online

5 breakthrough social network conversations By Eric Karofsky Marketers continue to experiment with social media tools and techniques. Here are five organizations that have hit on a recipe for success. Telltale signs that it's time to redesign your email By Wendy Roth If you haven't spruced up your email in the past couple of years, you're way overdue for a check-up. Here's why your design needs to be retooled. Turn to SEO to help beat a bad economy By Seth Besmertnik Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost. More than half of music sales are digital? Atlantic Records reports that digital music, including MP3s and ringtones, has surpassed its CD sales. But Shelly Palmer of MediaBytes wants to know if this shift is unique to this one division of Warner Music Group. INDUSTRY NEWS More news Not even a recession can stop search More consumers saving with web coupons MySpace Music gains some security LATEST BLOG POSTS More posts 9 Classic Comments I've Heard In The Last 30 Days By Jim Nichols 9. Yes, we're transparent. But our network doesn't offer site lists. We offer opaque transparency. 8. Well, you know, we find the sample data preferable to the directly measured in terms of accurate site traffic counts. 7.... Is Facebook the new Thanksgiving tradition? By Michael Leis For many US households, alongside all the turkey, stuffing and football will be another social object the entire family shares: Facebook. This is a crucial turning point in suburban American culture. Even as recently... SEM Data Provides Creative Cues By Daniel Flamberg The key words and phrases customers and prospects use most can be creative cues for other forms of branded messaging. But too few creatives mine the insights from SEO analytics. Maybe its because SEO is... LATEST COMMENT Simple, but great article Evan. While not always easy and exactly what you want to measure, you can set ROI for nearly every project. It just takes the proper, upfront planning. You can't just go out and do something -- every project needs to have a purpose and the right... Mike Driehorst on: 3 ways to justify spending on social networks MOST READ ARTICLES 1. Razorfish issues last rites for Web 2.0 2. The disturbing inaccuracy behind Google Analytics 3. How to make your site stickier 4. 11 steps to widget success 5. 3 ways to justify spending on social networks SUMMIT COVERAGE More photos Brent Pero, Regional Sales Director, TheStreet.com Jay Livingston, SVP, Global Marketing, Bank of America Jonathan Penn, Director of Sales - East Coast, TheStreet.com See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 7-10, 2008 La Quinta, CA Summit info Brand Summit Feb 9-11, 2009 Coconut Point, FL Summit info Breakthrough Mar 22-25, 2009 Coconut Point, FL Summit info   Advertisement   LATEST JOBS More jobs Traffic Specialist CNS- Account Executive, Ad Sales Online Manager, Content Distribution, Digital Media (marketing) Media Supervisor - Digitas Health Bilingual Online Advertising Account Executive - Display Advertising Post a job   Advertisement   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Young-Bean Song Senior Director, Atlas Institute See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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