9 steps to a successful site redesign

April 1, 2009 issue Forward this newsletter  |   Subscribe  |   View online

9 steps to a successful site redesign By Marc Levitt Before you overhaul your site, make sure you're getting the most value from your time and money investment by following these tips. 5 ways to connect with your existing social media fans By Larry Weintraub Brands have a responsibility to use social media to engage their fans and make them feel important. Follow these rules if you want to treat them right. Understanding changes in your web analytics options By Ridder Manzanet The field of web analytics is being transformed by acquisitions and rapid technology advances. Here's what these trends mean for marketers. Google ventures into capital The search giant plans a $100 million venture capital firm, called Google Ventures. According to Shelly Palmer of MediaBytes, its business model will represent a break from traditional VC strategy. INDUSTRY NEWS More news Major company shifts $20 million from TV to web Email spam volumes increase sharply Flashy Facebook apps get even easier LATEST BLOG POSTS More posts Manifesto As Marketing By Rob Rose So, today I was asked for my opinion for an ECommerce Times article on the the Open Cloud Manifesto (and all of the surrounding hubbub)  - and I can't help but be reminded the family vacations I would take when I was a kid.... Is Reckitt-Benckiser's move the dawn of a new day? By Rich Cherecwich At the iMedia Brand summit in February, half of the assembled brand buyers said they planned to "heavy up" on measurable, ROI-driven strategies during the recession, and we're finally beginning to see some companies... LATEST COMMENT Here's an idea to secure consumer confidence in the ability to opt-in or opt-out -- have a consolidated opt-out process that is easy to use and pulls all of the ad networks in (not just the NAI participants). A starting point: http://www.privacychoice.org Privacy Chooser on: 3 ways Google will positively impact targeting MOST READ ARTICLES 1. 10 ways to boost the value of your corporate blog 2. 4 masterfully integrated campaigns 3. 6 tools to make your online strategy work harder 4. Jimmy Wales: Why the recession won't kill digital media 5. A free DIY approach to social media SUMMIT COVERAGE More photos Andrew Miller, CEO, Quattro Wireless Steven Rosenblatt, VP of Ad Sales, Quattro Wireless See who else went...   Join us at these upcoming events Full calendar »   ad:tech Apr 21-23, 2009 San Francisco, CA Event info Driving Interactive Apr 27-28, 2009 Huntington Beach, CA Summit info Agency Summit May 11-13, 2009 Austin, TX Summit info   Advertisement   LATEST JOBS More jobs Client Services ? Product Specialist (San Francisco) Product Marketing Manager SENIOR SEM MANAGER Ad Operations Professional Online Media Supervisor Post a job   Advertisement   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Zaw Thet CEO, 4INFO See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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