At iMedia's March Breakthrough Summit 2009, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations promoted understanding of mobile effectiveness and why marketers should care about digital video; explored methodologies for measuring the true impact of a video ad campaign; and demonstrated new technologies to strategically reach and engage people across multiple platforms. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
How to harness video to maximize brand value
There are important distinctions between television and online video, and marketers need to plan their campaigns accordingly. ComScore provides these steps for getting the greatest value for your brand.
Read coverage » | Download presentation » | Watch video » Pairing musical tastes with your brand
Pandora has built an incredibly popular music streaming service in a relatively short time. Learn how the company leveraged its position to the benefit of Volkswagen, Epson, Beck's, and Wendy's.
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| Watch video »Overcoming 6 barriers in online video
As the worlds of television and online video continue on their collision course, marketers face numerous obstacles. Here are the challenges that Tremor Media is tackling on behalf of the industry.
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