Twitter brand smackdown: The winners and losers

June 1, 2009 issue   View online

Twitter brand smackdown: The winners and losers By Rodney Rumford Check out these sets of competitors and see which are leveraging the microblogging platform to its utmost potential. How to respond to the ad network backlash By Larry Allen Ad networks aren't as helpful as they once were. Brand publishers need to take these few bold steps to reduce their dependency and take back control. Agencies: How experienced are your partners? By Bryan Everett Be careful not to hand over your clients' brands to just any vendor. Here's some criteria to help you choose wisely. Obama takes on digital security President Barack Obama is creating a cyber czar post. Shelly Palmer of MediaBytes says the office will oversee security of the nation's computer networks. INDUSTRY NEWS More news Google wants all things digital in a "Wave" AOL is now worth half of Facebook Hulu frees itself from the browser Twitter feeds coming to Verizon FiOS WPP shareholders may block CEO bonus package LATEST BLOG POSTS More posts Social networking: Wasting marketers' time? By Lori Luechtefeld In this age of social media worship, in which Twitter and Facebook reign supreme, it's not often that you find someone in the interactive marketing field willing to go on the record as saying social networking isn't the... New HBO/Gawker campaign gets bitten by critics By Nanette Marcus Earlier this week a new "blog" called "Bloodcopy" emerged under the Gawker umbrella. Purportedly penned by vampires, Bloodcopy is a somewhat elaborate ad campaign for HBO's upcoming season of its vampire drama, "True Blood."... LATEST COMMENT Wow. A thoughtful piece that covers a very wide range of issues that face agencies. In my experience it's relatively rate for an agency to think this deeply about ensuring their client relationships are on solid ground until it's arguably too late and they are faced with... masn masn on: The secret reason why you lose clients (page 2 of 4) MOST READ ARTICLES 1. Social media: Whose job is it anyway? 2. 10 hot creative agencies to watch 3. The secret reason why you lose clients 4. 9 tips for dealing with social media enemies 5. 5 Twitter marketing experiments SUMMIT COVERAGE More photos Mike Owen, Director of Sales, Quattro Wireless Chris Cunningham, CEO/Founder, appssavvy Kerri Vickers, Media Director, Mediacom Interaction See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Jun 7-10, 2009 Colorado Springs, CO Summit info Entertainment Marketing Jun 25, 2009 Beverly Hills, CA Summit info Breakthrough Summit Oct 25-28, 2009 Henderson, NV Summit info   Advertisement   LATEST JOBS More jobs Director of Marketing, Best Buy Connect Group Director of Strategy Business Intelligence/Analytics Director Analytics Lead Sr Manager, Emerging Media Post a job   Advertisement   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Ari Bluman President - NA Sales and Operations, 24/7 Real Media See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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