The power of social media partnerships

December 1, 2009 issue Forward this newsletter  |   Subscribe  |   View online

The power of social media partnerships By Joanna Janus Profiles on Facebook and Twitter are no longer enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience. 10 tips for adapting SEO for any situation By Richard Zwicky Good SEO practices need to be carried out year-round, but you can easily optimize your website to take advantage of seasonal searches. Find out how. 5 tips to prevent your pitches from stinking By Chad Little Marketers can smell an improperly motivated vendor a mile away. Try these simple tactics to prove that you want more than the sale -- you want to be a valued partner. Online shoppers break the bank for Black Friday Online shoppers spent $913 million on Thanksgiving and Black Friday, according to comScore. Shelly Palmer of MediaBytes says this is a 10 percent increase year over year. INDUSTRY NEWS More news Publishers plan to fight ad networks Zappos gets running with interactive video Despite regulations, social media stays hot LATEST BLOG POSTS More posts Creativing :: Social gaming's revenue model is working, Twitter tools and insights, and Facebook Page updates are generating responses By Doug Schumacher What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: The Goods May Be Virtual, but the Profit Is Real Recently, I’ve posted a number of articles on this trend, and yet more... Don't Strike the Captain Morgan Pose in Social Media By Peter Platt While reading the recent stories about Captain Morgan’s guerrilla marketing effort with the NFL, I realized that we’re often tasked with similar objectives for developing social media campaigns. There are huge... LATEST COMMENT Great post! I believe the other hurdle to mobile continues to be the discoverability hurdle. Brands/marketers could more easily extend reach and engagement (and thus broaden across touch points in the consumer life cycle) if the industry found a way to lower the... Jon Michaeli on: Mobile predictions for 2010 MOST READ ARTICLES 1. Creating link bait: 7 tips for social media 2. 4 ways to flaunt your brand's social media attitude 3. 9 new marketing tools you need 4. 5 marketing megatrends you can't ignore 5. Blogging tips that will boost your conversions SUMMIT COVERAGE More photos Michael Salat, Vice President, Sales, 1-800-FREE411 Calton Chan, Vice President of Sales, Rocket Fuel Dan Hurwitz, Director of Sales - East, AudienceScience See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 6-9, 2009 Scottsdale, AZ Summit info Brand Summit Feb 7-10, 2010 Las Vegas, NV Summit info Breakthrough Summit Mar 21-24, 2010 Coconut Point, FL Summit info   Advertisement   LATEST JOBS More jobs Senior Research Analyst Direct Response Customer Acquisition Ninja Media Buyer (Lead Gen) Associate Media Planner Associate Director, Digital Analytics Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kevin Ryan CMO, WebVisible See full profile, photos and more! Or sign in here Advertisement Free White Paper Research   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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