When it's OK to confuse your customers

July 1, 2011 issue Forward this newsletter  |   Subscribe  |   View online

When it's OK to confuse your customers By Joseph Carrabis Marketers need to know how context can filter cognitive and emotional response -- both in physical and digital environments. If you don't pay attention to these filters, your target consumers may miss your message. Here's why. New tools for bridging the online-offline gap By David Henkel Traditional media is continuing to grow alongside digital media. Here are some tactics that can help you successfully integrate the two into one effective campaign. 6 tips on creating the best entertainment apps By Rex Cook A successful app can propel a television show or movie into a whole new stratosphere of exposure. Here's how you can get started. LATEST BLOG POSTS More posts Five Common Mistakes of Product Recommendations Campaigns By Mark Simpson Consumers who viewed this product, also bought that product Amazons been doing it for years, and for them and other ecommerce pros who are getting it right, product recommendations are a very effective way to beef up shopping cart sizes and pull in... Hey Media Guys, Bad News. It's The Creative. Don't Despair. By Matt Rosenberg Many of you have heard it, some of you have said it: "This campaign is under-performing the last one we did in this placement so we're pulling it and reallocating to a new publisher." Or there's the flip side: "The placement is blowing the roof off...  blog More posts Start-Up Watch COD: Accordant Media Simplifies RTB For Brands and Agencies By Jim Nichols Over the past couple of years, weve seen many of the leading players in the digital agency business create trading desks and other exchange-based media solutions to help their clients capitalize on... Learn more about ad:tech » Register for the next event » LATEST COMMENT That's an excellent example, Daniel. I actually covered that in another article - "New lessons from 6 tweets gone wrong."... Jennifer Marlo on: 8 brands that were forced to apologize MOST READ ARTICLES 1. 6 months in review: Digital's biggest trends 2. Beyond Groupon: 5 market-moving trends in social couponing 3. 8 brands that were forced to apologize 4. This year's best social media campaigns to date 5. 8 Facebook changes marketers need to know SUMMIT COVERAGE More photos Jennifer Greenwald, Manager, Marketing & Public Relations, RED Interactive Agency Brian Lovell, Founder, CEO, Red Interactive Agency Nikki Shum, Client Development Manager, RED Interactive Agency See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Strategic Account Manager Market Manager Online Media Manager SR Account Executive Online Marketing Coordinator Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Thomas Mueller Global Director, Digital, Seigel+Gale See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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