How Coca-Cola will double its business by 2020

November 1, 2011 issue Forward this newsletter  |   Subscribe  |   View online   How Coca-Cola will double its business by 2020 By Brad Berens At the root of innovation is unlocking value by leveraging existing and emerging behaviors in new ways. Coca-Cola's senior VP and Wieden + Kennedy's global director weigh in on how to harness this vision. 4 social media tips for customer engagement By Anand Subramaniam It's not always easy for brands to fit in the social arena. Use these four tips to align your social media with traditional branding and keep customers satisfied. Why data will be the king maker in 2012 How are users responding to targeted advertising? How many are opting out? Clearspring's Will Watson tells us what to plan for in 2012. LATEST BLOG POSTS More posts Ad Technology Seconds That Emotion By Marla Schimke For years digital marketers have worked toward the day when advertising was so relevant that it became viable content on its own. And, in many ways, were knocking on that door. And right behind this achievement is the same kind of emotional... YouTube It; You Rank for It – Improve Your YouTube Rankings By Chris Adams Video is becoming more and more important for your organization's web presence. The worlds second largest search engine is YouTube. These days, your business should be easy to find on YouTube as well as on Google.YouTube has grown over the past three... Trick or Treat: Learning from the Ghostbusters Gang By Julie Roehm I love Halloween. Something about the decorations, old horror movies on TV, make-believe, and candy all coupled in my favorite season of the year make it fun. And in keeping with that theme, I wanted to write a blog post that wrapped in some fun... Experiential Buying Behavior Takes B2B Center Stage By Tony Zambito Image by davidking via FlickrIn my previous article, Enhance the Buyer Experience with Intelligent Engagement, I referenced a trend I called Experiential Buying. Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic... LATEST COMMENT "Anything in the ballpark of 40 percent is sizable enough to be considered almost as important as a silent majority. " Excellent point. It's easy to lose sight of the silent majority when you have a screaming minority to ... Nick Stamoulis on: The marketing potential of non-tweeters on Twitter MOST READ ARTICLES 1. Why the QR code is failing 2. The 7 deadly sins of Facebook page design 3. 6 social media attitudes that connect with people 4. How to cure your SEO blindness 5. The mobile optimization strategy every brand must employ SUMMIT COVERAGE More photos Amanda Zaky, Manager of Interactive - Media Services, Mars Snackfoods Alan Schlanger, Director Sales, Datalogix Ken Mohring, VP of Platform Sales, Datalogix See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) Solutions Director Part Time Graphic Designer / Web Designer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Monica Ho Vice President of Marketing, xAd See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is 4bloggermail@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.