The good and the bad of user-generated video

December 1, 2011 issue Forward this newsletter  |   Subscribe  |   View online   The good and the bad of user-generated video By Daisy Whitney User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown. 3 domain strategies for international SEO By Brian Easter Subfolders, TLDs, and microsites have their pros and cons. Here's how to choose which of these SEO domain strategies is right for your brand. The key to marketing success: Slow down By Linda Fisk For marketers, the speed of innovation and access to an unprecedented volume of real-time data can be terrifying. Here's how to engage your consumers in the face of dizzying change. LATEST BLOG POSTS More posts Would you give up your shower and shoes for your mobile phone? By Glenn Pingul A flushing toilet in exchange for Facebook? Air conditioning in lieu of Angry Birds? Ranking a list of your most appreciated items is no easy task but when the London Science Museum asked 3,000 British adults to do just that, the results were... If the recipe for success is content marketing, isn't copy the main ingredient? By Barry Feldman For a few years now, there's been so much talk about the death of the copywriter. Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries... Ten Years On By Doug Weaver I'm reading the conference agenda and I'm pretty engaged by the topics. "Interactive Brand Building: Where Next?" "Rethinking the Rules:Managing Buyer-Seller Interaction,"... Google+ Business Pages: How they Compare to Facebook for Brands By David Clarke This long-anticipated announcement by Google caused a stir due to the fast adoption of Google+ for individuals and seemingly endless possibilities for advertisers with Googles robust service offerings.Google+ Business Pages reflect what works on... "Armor" for the creative (or just any other) department By Tim Yuriev When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace... How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions By Tony Zambito The notion that perceived risks influences purchasing behavior has been around for quite some time. As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in Buyer... MOST READ ARTICLES 1. The biggest social media opportunity your brand is missing 2. The best mobile campaigns of 2011 3. Kick-ass subject lines and how to write them 4. TrendWatch: Why SnapTags are replacing QR codes 5. A beginner's guide to mobile ad networks SUMMIT COVERAGE More photos Jessica Cox, Digital Media Supervisor, MMG Worldwide Tobias Zerr, VP, Sales & Operations, Inside Out Media Andrea Claxton, Digital Media Director, MMG Worldwide See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Senior Associate, Search Paid Search Manager Search Associate, Marketing Senior Analyst, Strategy & Analysis Strategic Sales Associate Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jeremy Mason VP and GM AudienceScience Gateway, AudienceScience See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is 4bloggermail@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.