Friday, July 1, 2011

Google Analytics Benchmarking Newsletter

Google Analytics Benchmarking Newsletter
2011, Volume 1, July 2011

1. Introduction

Welcome to the first volume of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter.

You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant.

The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011. Comparison is done with data from November 1, 2009 - February 1, 2010. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported.

To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter.

2. Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Pages/Visit	4.9	4.5	-0.4
Bounce Rate	48.2%	47.0%	-1.2%
Avg Time on Site	5:49	5:23	-0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago.

Country	Pages / Visit	Bounce Rate	Avg Time on Site
United States	4.7 (-0.1)	42.5% (-6.1%)	6:06 (-0:10)
United Kingdom	4.9 (-0.3)	41.5% (+0.2%)	5:38 (-0.27)
France	4.4 (-0.4)	49.7% (+1.4%)	4:40 (-0:08)
Brazil	4.1 (-0.1)	47.8% (-2.9%)	5:20 (+0:03)
China	4.1 (-0.1)	58.2% (+1.0%)	3:46 (+0:37)
Japan	3.9 (-0.1)	48.6% (-9.0%)	3:47 (-2:59)

For bounce rate, the distribution by country is plotted below:

The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below:

The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution.

2.2 Breakdown by Traffic Sources

Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

Traffic Sources	Pages / Visit	Bounce Rate	Avg Time on Site
Direct	4.0 (-0.5)	47.2% (-4.0%)	5:21 (-0:07)
Referral	5.0 (+0.1)	43.1% (-1.1%)	6:36 (-1:48)
Organic Search	4.9 (-0.1)	47.9% (-1.1%)	4:43 (+0:06)
CPC Search	5.6 (+0.0)	41.4 (-1.7%)	3:57(+0:07)

2.4 Conversion Rate Distribution

Many marketers' favorite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

% Visits from Sources	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Direct	36.5%	36.8%	+0.3%
Referral	21.0%	19.4%	-1.6%
Search Engines	27.0%	28.0%	+1.0%
Other	15.5%	15.8%	+0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

% Visits from OS	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Windows	89.9%	84.8%	-5.1%
Macintosh	4.5%	5.2%	+0.7%
Linux	0.6%	0.7%	+0.1%
Other	5%	9.3%	+4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,
Google Analytics Team

Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc.

Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043

E-Commerce Minute

E-Commerce Minute: Friday -- July 1, 2011

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
US Phone Buyers Dump Dumb, Get Smart
Google+ Could be the Biggest Thing in Social Networking
Sony's Exec Changes Fail to Impress
Adobe's Vanishing Linux Air Support: Personal or Strictly Business?
MyCyberTwin: Your Customer Service Fantasies Fulfilled
Spurned Affiliates Gnash Teeth Over Calif. E-Commerce Tax Law
The Enterprise 2.0 Global Delivery Model Transformation, Part 3

News Alerts From ECT News Network
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to your inbox as stories break. Sign up today -- it's free!
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Podcast
Google's Social Blowout (14:35 minutes)
In this episode: Google gives social networking another go with Google+;
Amazon swiftly severs ties with its California affiliates immediately
after the state enacts a law that would turn many online retailers into
California state sales tax collectors; the U.S. Supreme Court strikes
down a state law that would impose criminal penalties on video game
vendors caught selling violent games to minors; News Corp. boots MySpace
out of the house after six years and hundreds of millions of dollars in
losses; Microsoft sends its latest set of office tools skyward.
http://www.ecommercetimes.com/shared/audio/ect-recap-2011-07-01.mp3

Today's Story Highlights

US Phone Buyers Dump Dumb, Get Smart
Nielsen's latest statistics on smartphone sales in the U.S. are more
than a little eye-catching. They suggest that an important tipping point
is on the horizon: The majority of mobile phone users will soon own
smartphones, as opposed to feature phones. The majority of cellphone
users still own feature phones, Nielsen says, based on its May survey of
mobile consumers in the U.S.
http://www.ecommercetimes.com/story/72792.html

Google+ Could be the Biggest Thing in Social Networking
By now, you've probably heard about Google's limited release of its new
social networking platform, Google+ -- but did you know this could be
the most significant product launch in the brief history of social
media? That may sound like an outrageous statement, but it's true. And
it's valid regardless of whether Google+ proves to be raging success or
a total flop.
http://www.ecommercetimes.com/story/72788.html

Sony's Exec Changes Fail to Impress
Several weeks after the Sony PlayStation Network was brought to its
knees by a massive security breach, the company has decided to clean
house with an executive reshuffling. Among the changes: Akira Sato,
chairman of Sony Computer Entertainment, and Ken Kutaragi, honorary
chairman, will retire, effective almost immediately.
http://www.ecommercetimes.com/story/72787.html

Adobe's Vanishing Linux Air Support: Personal or Strictly Business?
Adobe's recent decision to pull support away from Air for Linux might be
the first in a series of market adjustments designed to throttle its
bottom line with Android rather than the traditional Linux platform. But
the move could cost the company a bankroll of good will. Adobe
officials do not see their action as hampering relations with the Linux
community.
http://www.ecommercetimes.com/story/72785.html

MyCyberTwin: Your Customer Service Fantasies Fulfilled
Imagine a customer service agent who can do virtually no wrong. She
typically answers questions in about three seconds, with an astonishing
94 percent accuracy rate. She puts callers at ease, offering them
information about related issues without making them listen politely
through an entire spiel or pressuring them to buy. She's unruffled by
verbal abuse, and she's fluent in many languages.
http://www.ecommercetimes.com/story/72760.html

Spurned Affiliates Gnash Teeth Over Calif. E-Commerce Tax Law
California Governor Jerry Brown signed a law Wednesday that will require
Amazon.com and other Internet retailers to collect sales tax on goods
sold to California residents. In response, Amazon sent a letter to its
affiliates in California terminating their relationships. Affiliates are
companies that sell goods through Amazon.
http://www.ecommercetimes.com/story/72781.html

The Enterprise 2.0 Global Delivery Model Transformation, Part 3
Three key aspects of the resourcing paradigm will undergo a change with
E2.0: resource geographic spread; team constitution; and skillsets
required. With the availability of collaboration media and their ease of
access, customer groups and IT support/delivery groups will operate out
of their own locations without the need to work in a centralized
fashion.
http://www.ecommercetimes.com/story/72709.html

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About the E-Commerce Times
The E-Commerce Times is a free online publication that provides
daily news, special reports and success stories in addition to an
e-commerce products and services guide. The publication's tagline
is "E-Business Means Business," and its content includes
information on a wide variety of e-business topics, such as data
storage, network security, databases, B2B and B2C e-commerce, the IT
job market and the maneuvers of high-tech businesses.

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Tech News Flash

Tech News Flash: Friday -- July 1, 2011

TechNewsWorld -- All Tech - All The Time
http://www.TechNewsWorld.com
Part of the ECT News Network

Headline Scan
Gmail Goes Under the Knife, Other G Products Next in Line
Google+ Doesn't Quite Add Up to a Social Powerhouse
New Botnet: The Horror of the Many-Headed Hydra
Can Apple Learn a Thing or Two About Handset Design?
Google+ Privacy Complaints - Faint Voices in the Wilderness?

Today's Story Highlights

Gmail Goes Under the Knife, Other G Products Next in Line
Google is making over the interface on its Gmail email service as part
of a larger overhaul of the look and feel of all its offerings. The
renovation project will be ongoing over the next several months,
according to Chris Wiggins, creative director of digital at Google.
Google's emphasis in the redesign will be on focus, elasticity and
effortlessness.
http://www.technewsworld.com/story/72793.html

Google+ Doesn't Quite Add Up to a Social Powerhouse
Fresh off failure from its first social network attempt, Google decided
it'd give the tech trend another shot and launched Google+, the
company's hope for rivaling networking leaders Facebook, Twitter and
LinkedIn. I was lucky enough to be able to give Google+ a trial run and
play around with the site before unlimited users are allowed in.
http://www.technewsworld.com/story/72791.html

New Botnet: The Horror of the Many-Headed Hydra
A new malware package is running wild on the Internet, according to
Kaspersky Labs, and its creators are attempting to create an
indestructible herd of zombified machines. The botnet has been dubbed
"TDL-4," which Kaspersky describes as "the most sophisticated threat
today." The creators use the same methods as legitimate Web-based
businesses to spread -- they pay affiliates to install the malware.
http://www.technewsworld.com/story/72786.html

Can Apple Learn a Thing or Two About Handset Design?
With the highly anticipated iPhone 5 coming out soon, predictions of new
features are everywhere. Though Apple is quick to sue copycats looking
to improve their products by adding Apple-inspired features, it might
not be a bad idea for the company to ask itself, "who can we copy?"
Upgrading features is not exactly copying, though -- it's more like a
natural progression.
http://www.technewsworld.com/story/72789.html

Google+ Privacy Complaints - Faint Voices in the Wilderness?
Not even 24 hours had passed following Google's sneak preview of its new
social networking initiative -- Google+ -- before the grumbling began.
Briefly, one of the key features of the service, which is still in
field-test mode, is +Circles, which allows users to group people into
different classes or categories such as work friends, family and so on.
http://www.technewsworld.com/story/72784.html

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Apple, Microsoft consortium beats Google for Nortel patents

Apple plugs phishing hole on developer website | A few suggestions for destroying the 'indestructible' botnet

Network World Daily News PM

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Apple, Microsoft consortium beats Google for Nortel patents
Nortel Networks has auctioned off its remaining patents and patent applications to a consortium of key technology companies for a cash purchase price of US$4.5 billion. Read More

WHITE PAPER: Avaya

SIP Trunks, Session Border Control and Session Management
The implementation of SIP trunks, session border control and session management can help the IT organization support an increasing number of secure, low-cost, reliable communications channels with high transmission quality. Read now

In this Issue

RESOURCE COMPLIMENTS OF: CIO 100

CIO 100 Symposium & Awards Ceremony
Join your peers in Colorado Springs August 14-16th for this legendary event that brings together technology and business leaders from the world's top companies. Over three days, you'll have access to a topflight group of peers and respected experts who'll help shape your business agenda and IT strategy. Register today!

Apple plugs phishing hole on developer website
The hacker group that flagged a vulnerability on an Apple development website, a vulnerability that could have led to phishing attacks against Mac OS X, iPad and iPad developers, says Apple finally fixed the hole that was identified two months ago. Read More

A few suggestions for destroying the 'indestructible' botnet
There's a new botnet in town, called TDL-4, and security experts are calling it crazy bad: "I wouldn't say it's perfectly indestructible," one told Computerworld, "but it is pretty much indestructible." I presume other security experts are hard at work trying to prove that security expert wrong. In the meantime, I thought it would be a good idea to start collecting alternative ideas should the security... Read More

Botmaster's extravagant spending attracted police
Conspicuous spending -- not technical sleuthing -- unearthed what may be the largest login-stealing botnet yet known, according to one expert working on the case. Read More

WHITE PAPER: Riverbed

Application-Aware Network Performance Management
Riverbed® Cascade© stacks up extremely well against the competition. How well? In particular, Cascade outperforms other application-aware network performance management solutions in such important areas as product strength and cost efficiency. Read Now.

Google Chrome hits 20% global share as Microsoft continues browser slide
Google Chrome's rise in popularity has been remarkably fast and it's just hit a new milestone: more than 20% of all browser usage, according to StatCounter. Read More

9 DIY projects for the crafty geek
Read More

WiMax: It's good for a lot more than consumer handsets
While WiMax has lost the battle to be the 4G technology of choice for most U.S. consumer handsets, it's still alive and kicking in the enterprise market. Read More

WHITE PAPER: IBM

An Integrated Approach to Software Asset Management
Learn about cross-platform solutions that help IT organizations increase visibility into software inventory, and use activity and license entitlements to help control software costs and compliance risk. Read now

Former Citrix CTO says virtualization will solve security problems
Instead of worrying about how virtualization can be secured, the startup Bromium says its virtualization that will secure everything else. Read More

HP TouchPad goes on sale to mixed reviews
The initial review of HP's webOS TouchPad tablet paint a somewhat confusing picture. But one thing is clear: It's no iPad 2. Read More

AT&T Labs taps telecom, venture veteran as new chief
AT&T has named a new chief for its R&D labs whose expertise should enable the carrier both to exploit its own labs creations and also work with outside entities who might be able to use them. Read More

Sex doll-based robot helps dentists learn realistic, sensitive healing
Japanese researchers have created a dentistry-training robot that can flinch, gag, blink and try to carry on a conversation with cotton stuffed in its mouth - effectively mimicking a real human visit to the dentist. More interesting tech stories: The weirdest, wackiest and stupidest sci/tech stories of 2010 Read More

3 Steps for Better Data Center Capacity Planning
Capacity planning is no longer just a process aimed at forecasting hardware needs; it's the key to understanding and optimizing the cost of running business services through platform selection. Forrester recommends updating today's capacity planning process with three new steps to account for cost-value analysis, governance, and global planning. Read More

SURVEY: Future-proofing the cloud
Where do you think cloud computing is headed? This survey enables you to share your views on some potential future events, trends and technology changes driven by cloud computing. By compiling the shared knowledge, opinions and insights of survey participants, everyone will get a clearer view on which changes and trends are more, or less, likely to actually occur. That knowledge will be invaluable in helping you shape your private, public and hybrid cloud strategy and plans for the future.Take the survey.

GOODIES FROM THE SUBNETS
Up for grabs from the Subnets: Cisco Subnet: 15 copies of IPv6 for Enterprise Networks books. Microsoft Subnet: A set of classes for a Microsoft Cert from Webucator and Polycom videoconferencing system. Enter here.

SLIDESHOWS

12 of the slickest designs in enterprise tech gear available today
Consumer devices tend to get all the praise for their designs, but there's plenty of cool equipment to be found in the enterprise market. When hardware vendors tag-team with renowned industrial designers, the results can be impressive. Here are some of our favorites.

MOST-READ STORIES

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Editor's Pick: Google+ Could be the Biggest Thing in the History of Social Networking

Google+ Could be the Biggest Thing in the History of Social Networking

Sidney Hill
07/01/11 9:31 AM PT

The Google+ Circles feature enables what's coming to be known as "friend management," which simply means it allows you to create separate networks, or circles, for the people you interact with on various levels. For instance, you can create a circle just for family, while having a separate, private circle for your drinking and poker-playing buddies. You can even put your boss in a circle all by himself.
[See Full Story]

More Picks:

New Botnet: The Horror of the Many-Headed Hydra
Adobe's Vanishing Linux Air Support: Personal or Strictly Business?

This Editor's Pick alert is a premium service provided to ECT News Network newsletter subscribers. If you wish to make changes to your subscription settings, please click to manage your account.

Cisco's Cius loses CTO; Take our IPv6 readiness survey

Take our survey: IPv6 readiness in the enterprise | CCNA Lab Part 8: How Many Switches, and Which Ones?

Network World Cisco

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Cisco's Cius loses CTO
Jim Duffy: As Cisco is trumpeting the arrival of its Cius collaboration tablet, its collaboration CTO has quietly left the building. David Knight has gone to Proofpoint. Read More

RESOURCE COMPLIMENTS OF: CIO 100

Empower Yourself at CIO 100
Bestselling Author and Executive Career Coach, Marshall Goldsmith, will share 11 specific actions that CIOs can take to bolster their careers and inspire their teams, fostering more positive workplace behavior, attitudes and greater productivity in the process. Join us August 14-16, 2011 - Register today!

In this Issue

WHITE PAPER: Riverbed

IT Consolidation Hazards
Providing central services means more bandwidth between data centers and remote users. This ESG paper highlights new research on IT initiatives, how to avoid the common pitfalls of consolidation, and alternatives to ensure application performance, even for remote and mobile users, does not suffer after an IT consolidation. Read now!

Take our survey: IPv6 readiness in the enterprise
Julie Bort: So the days are numbered for IPv4. Where are you in your deployment of IPv6? Please take this short survey and let us know. Read More

CCNA Lab Part 8: How Many Switches, and Which Ones?
Wendell Odom: It's time to wrap up (hoorah!) this spring's foray into the question of what to put in your CCNA lab. I hope that you've found the series useful. Today, I'll touch on a few final points with switches. Read More

WHITE PAPER: Raritan

Introduction to Data Center Infrastructure Management
This paper looks at how DCIM products can help you streamline operations, automate asset management, optimize resources and reduce costs. Read More

Like Cisco, Like Juniper
Jim Duffy: Juniper's second quarter may lack some luster due to lower demand among service providers and enterprises, according to investment form UBS. Read More

At $750, Cisco Cius Android tablet priced more than an iPad
Julie Bort: Cisco announced the long-awaited suggested price on its upcoming Cius Android tablet and said it will be available worldwide on July 31. The tablet, sold through resellers, is expected to cost about $750 apiece. Read More

WHITE PAPER: HP

HP IT Migrates to an all HP network
It's no surprise when a high-tech company uses its own products. However, the story of how HP recently migrated its own network to HP Networking equipment has unique aspects that make it relevant to all enterprises in any industry or market segment. Read now

ICND - Video Training #12
Kevin Wallace: This CCNA / Network+ training video explores VLAN creation (and deletion) on Cisco Catalyst switches. Read More

Diving Deeper with NetFlow Tips and Tricks
Julie Bort: SolarWinds offers up advice about making the most out of NetFlow, including info on templates and tips like what internal DNS requests might mean. Read More

The Network Performance Management Challenge
Jon Oltsik: I constantly hear stories about server provisioning going from weeks to hours now that it is as simple as spinning up a new VM. In theory, this will get even easier as IT develops applications on top of cloud platforms like Azure, AWS, and Google App Engine. Read More

Visit Cisco Subnet for more daily news, blogs
The Cisco Subnet community features industry-expert bloggers, giveaways and all the top news of interest to network professionals. We've got 15 copies of the book IPv6 for the Enterprise up for grabs. Follow us on Twitter @ciscosubnet Read More

SLIDESHOWS

MOST-READ STORIES

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The Friday Five

5 More Reasons to Love Friday

Featured White Paper

Are Your Documents Secure Outside the Firewall?
Project teams now frequently include partners, suppliers and customers. But as document exchange continues to increase outside the firewall, so do the risks. Discover how Acrobat X, a tool most knowledge workers are already familiar with, can provide secure and dynamic document exchange.

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