Friday, April 13, 2012

5 ways to captivate every generation

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iMedia Connection: Connecting Marketing Community
  April 13, 2012 issue Forward this newsletter  |   Subscribe  |   View online
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5 ways to captivate every generation
By Jim Nichols
Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.
Hot mobile purchasing trends you need to know
By John Squire
Mobile purchases are expected to reach $170 billion by 2015, and failing to engage these shoppers will be an amateur’s mistake. Here’s a guide to mobile shopping habits to ensure online retail success.
3 cool new ways we're watching video
By iMedia Editors
Cable used to dominate the video programming pipeline. But here are the new ways consumers are consuming, and paying for, content. Find out who's winning, who's losing, and how the money game is changing.
Optimize Your Brand's Facebook Posture
By Daniel Flamberg
It's hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands. But the numbers are startling: 3 in 5...
Creativing :: Funny new media buzzword dictionary, content marketing case studies, and what Instagram means to Facebook
By Doug Schumacher
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. New Research: Americans Hate Social Media Promotions. Great point made here, drawing a distinction between companies being social and doing social. Via ...
How Damaging Is Campaign Retargeting?
By Tom Hespos
What happens when an advertiser gets caught using campaign exposure data to retarget people on ad exchanges? Such campaign retargeting runs contrary to the current IAB/AAAA Terms & Conditions. Exposure data falls under the definition of Site Data,...
4 awesome hockey websites
By Dan Brooks
If you're like me, early and mid-April are among the most exciting times of year to be a sports fan. But it's not because of the return of baseball; it's the fact that the NHL playoffs are about to begin, and playoff hockey is awesome. Just in time for...
Whether you snap me, scan me, or text me, what matters is…that you connect with me
By Viviane Wanderley
What are the 3 items we all grab before leaving our houses? The keys, wallet (purse), and our phone. Wait, Smartphone! If we forget our wallet, we will survive but we will panic if we forget our smartphone and will feel disconnected from the world...
What I Learned from Mobile Marketing Day 2012
By Josh Boaz
Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels. Over the course of the day, I learned about recent advancements in the industry as...
1. A social media planner's guide to pleasing the boss
2. 10 tech trends you can ignore in 2012
3. How to write a killer RFP
4. Why digital marketers can't ignore Tumblr
5. The smart publisher's survival guide

Hannah Kauffman, Media Supervisor, RPA
Garrett Jamison, Sales Director LA, YuMe

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